Overview

The Lumen app for Nike enables new employee onboarding and daily micro-learning while encouraging managers and employees to share experiences and learn together.

Lumen Consulting Group is a global consultancy and technology firm specializing in the design and development of highly strategic, immersive and impactful training solutions.

Paul Middleton, Founder & CEO of Lumen Consulting Group, identified a common challenge in the training sessions he organized for clients: participants would often leave the workshops committed and excited to implement change. However, realities of busy working lives would quickly kick in, learning would be lost, and behaviors wouldn't change.

Paul wanted to solve this challenge for Nike by building a digital learning platform that would complement classroom training and help ensure habits are formed and behaviors do change after the workshops have ended.

Paul commissioned Blood & Treasure to design and develop a digital learning experience that would fit into the day-to-day routines of managers and employees working in Nike.

Key features of the platform would include:

• Mobile and web interfaces
• Secure login
• Interactive training content
• Question & Answer feed (chat board)
• Gamification: action points and achievement badges
• User notifications when new content is added
• Performance analytics

We understood from the beginning that the app needed to be fun in order to keep participants coming back and using it, thereby forming the habits the training modules are designed to encourage.

When we had nailed a set of wireframes that included gamification and elegant UX, we completed the development of the pilot app in 3 months.

After launching to 2,000 Nike managers, we had to rework the frontend to optimize for speed before rolling out to 10,000 Nike employees worldwide.

We also recently added localization in 100 languages, positioning the platform for global consumption.

We grew to understand the effectiveness of micro-learning and how to best integrate social learning features.

As Paul explained: "Effective training is about breaking down big barriers into small actionable steps. It's not just training, it's about changing behavior over time."